I washed the dog the other day. I got her in the tub. Soaked her down, then realized I was out of dog shampoo. She really needed the bath, and water alone wasn't going to be enough...so I reached for the Aveda. I figured they don't test on animals, so why not use it. I have to tell you she was so incredibly soft afterward, but I had no idea just how clean she was until Steph and I took her to the park. The sun hit her coat, (particularly her back side, where her fur is lighter) and she was absolutely sparkly...I mean, PING!!!!! We have since purchased dog shampoo, a lovely animal friendly product with a fresh lavender scent. I'm worried I will be disappointed in the results the next time I give her a bath (which will be soon because after a trip to the duck pond (where she rolled in duck poo) she once again smells dusty, duck poopy, and corn chippy.) I am equally afraid that that disappointment will lead me down a dark dark path where in I will continue bathing my dog in $50 shampoo.